****** - Verified Buyer
4.5
Wars that were undersold. Wars that were oversold, and the consequences. If anyone wants to start another war, read this book first. In many cases the U.S. government used the same public communication, and marketing techniques, used by industry. This book shows how and when this worked, and when it didn't. Although the book doesn't ask the question, it prompts one to ask "what other countries, if any, have professionalized their wars in this manner?". This book isn't about armour, and bullets, it's about 'thinking'. It is well researched and well documented. It quotes many interesting, even fascinating sources, both positive and negative. In addition to being a 'good read' for political observers, it will aid college communications and political science students as they prepare to lead America's future.